This Privacy Policy describes how Infinity Equestrian (“Infinity Equestrian”, “we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from infinity-equestrian.co.uk (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” means the user of the Services, whether customer, website visitor, or other individual whose information we process.

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

Who we are & how to contact us (Controller)

Infinity Equestrian is the controller of your personal information.
Email: info@infinity-equestrian.co.uk
Address: 12 Chilwell Close, Warton, Tamworth, B79 0JX, United Kingdom.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post updates on this page and update the “Last updated” date. Where required by law, we will take additional steps to notify you.

What Personal Information We Collect

The information we collect depends on how you interact with the Services.

1) Information you provide directly

• Basic contact details: name, billing and shipping address, email address, phone number.
• Order details: products purchased, payment confirmations, delivery preferences, returns/exchanges.
• Account details: email/username, password and related credentials (hashed), preferences, saved addresses, wishlist.
• Support & communications: content of messages you send us (e.g., via forms, email, live chat, social media).
• Reviews & UGC: product reviews and other content you choose to publish on the Site.

Payment data: We use third‑party payment processors to handle card/bank information securely. We do not store full payment card numbers on our servers.

3) Information collected automatically (Cookies & similar tech)

When you visit or use the Services, we automatically collect “Usage Data” such as: device type, browser type/version, operating system, IP address, time zone, language, cookie identifiers, referring/exit pages, and how you interact with pages, products, and features. We use:

• Cookies (including Webador cookies),
• Log files, and
• Pixels/tags/web beacons (e.g., Google Analytics, Google Ads Remarketing, Meta (Facebook) Pixel, Bing, Pinterest).

See Cookies & Similar Technologies for details and choices.

4) Information from third parties

We may receive information from:

• Platform & hosting: Webador (store platform and hosting).
• Payments: Payment processors (e.g., payment confirmations, limited card metadata—no full card numbers).
• Fulfilment & shipping: carriers and logistics partners (e.g., tracking updates).
• Analytics & advertising: Google Analytics, Google Ads, Meta (Facebook/Instagram), Microsoft Advertising (Bing), Pinterest, and similar (for measurement and advertising, including remarketing).

Cookies & Similar Technologies

We use cookies/pixels to:

• Operate the Site (essential/functional cookies).
• Measure & improve performance (analytics).
• Personalise & advertise (including interest‑based/behavioural advertising and frequency capping).

You can manage cookies via your browser settings and our cookie banner (if available). Blocking cookies may affect site functionality.

How We Use Your Personal Information

We use personal information to:

• Provide the Services & fulfil contracts: process orders and payments, arrange shipping, handle returns/exchanges, send order and account notifications, enable product reviews, and maintain your account.
• Customer support & communications: respond to enquiries, technical support, service messages.
• Security & fraud prevention: detect, investigate, and prevent fraud, abuse, and security incidents (including IP‑ and device‑based checks).
• Analytics & improvement: understand how visitors use our Site and improve features and performance.
• Marketing & advertising: send marketing communications (when allowed) and show relevant ads on our Site and third‑party sites (including via remarketing pixels/cookies).
• Legal compliance: meet tax, accounting, and other legal obligations and respond to lawful requests.

Legal bases (EEA/UK)

Where GDPR/UK‑GDPR applies, processing is based on: performance of a contract, legitimate interests (e.g., security, fraud prevention, analytics, direct marketing), consent (e.g., certain cookies/marketing), and legal obligations.

Behavioural Advertising & Remarketing

We use third‑party cookies (e.g., Google Ads Remarketing, Meta Pixel, Microsoft/Bing, Pinterest) to show ads based on your past visits to our Site. These cookies do not by themselves identify you; they help us display relevant ads and measure performance.

Ad choices / opt‑outs:

• Facebook/Instagram: https://www.facebook.com/settings/?tab=ads
• Google Ads: https://www.google.com/settings/ads/anonymous

How We Disclose Personal Information

We disclose personal information in the following circumstances:

• Vendors/Service providers: e.g., Webador (store platform/hosting), payment processors, fulfilment and shipping partners, fraud prevention, IT/cloud hosting, analytics (Google), advertising/remarketing partners (Google, Meta, Microsoft,), customer support tools, email/SMS providers.
• Business & marketing partners: to provide Services and advertising (subject to their privacy notices). We currently use Google/Meta/Microsoft advertising tools; we do not disclose full payment card details to these partners.
• Legal/compliance: to comply with laws, respond to lawful requests, enforce terms, or protect rights.
• Corporate transactions: if we are involved in a merger, acquisition, financing, or sale of assets.

Categories disclosed in the past 12 months

• Identifiers & contact details (e.g., name, email, address, phone) – to service providers and marketing/advertising partners.
• Commercial information (e.g., orders, returns, shopping/wishlist) – to service providers (e.g., fulfilment) and analytics/marketing partners (aggregated or pseudonymous where appropriate).
• Internet/Usage Data (e.g., IP, device, browsing interactions) – to analytics and advertising partners via cookies/pixels.

We do not use or disclose sensitive personal information to infer characteristics about you.

Your Rights

EEA/UK residents

You have the right to access, rectify, erase, restrict, object (including to direct marketing), and data portability. Where processing is based on consent, you may withdraw consent at any time (this won’t affect prior processing). You may also lodge a complaint with your local supervisory authority (in the UK: the Information Commissioner’s Office).

Security

We use administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please keep your account credentials confidential and contact us immediately if you suspect unauthorised access.

Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal/tax/accounting obligations, resolve disputes, and enforce agreements. For example, order records may be retained for several years to meet legal and tax requirements. We will also retain data as needed to honour opt‑out preferences (e.g., marketing suppression).

User‑Generated Content

Content you post publicly (e.g., reviews) will be visible to others. We cannot control how others use such information. Please take care when posting publicly.

Third‑Party Websites and Links

Our Site may link to third‑party websites or services. Their privacy and security practices apply to your use of those sites. We are not responsible for their policies or content.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent/guardian and believe a child has provided us with personal information, contact info@infinity-equestrian.co.uk to request deletion.

How to reach us

Questions or concerns about this Privacy Policy or our handling of personal information:

Email: info@infinity-equestrian.co.uk
Mail: 12 Chilwell Close, Warton, Tamworth, B79 0JX, United Kingdom.